Are you a small business owner who’s trying to get a handle on how to develop an online presence and wondering how Google, Social Media and blogs will help you establish a presence online and get found? If so then I heartily recommend the book: Inbound Marketing: Get Found Using Google, Social Media, and Blogs [...]
 | Your Marketing ToolboxEssential Tips, Tools & Tech For Social Media Marketers |
Written by Rob from http://www.yourmarketingtoolbox.com on April 29, 2010
Filed Under News & Information, Reviews
Written by Rob from http://yourmarketingtoolbox.com on April 22, 2010
Facebook event postings are more than just a place to create cutesy calendar items for your next birthday party or happy hour gathering among friends. If you use them creatively they can be another powerful tool to generate a viral buzz around your business. This is because the people who comment, RSVP or add to [...]
Filed Under Facebook, News & Information
Written by Rob from http://yourmarketingtoolbox.com on April 20, 2010
The other day I was talking with a couple of people whom I’ve been helping to get established in the Social Media ecosphere. While we were discussing the various mechanics of Twitter and the memes that come in to play there, one of them blurted out “Follow Friday sucks, all I see are people spewing [...]
Filed Under News & Information, Twitter
Written by Rob from http://www.yourmarketingtoolbox.com on March 29, 2010
You’ve set up your fan page, got some fans, everything is looking good except for that lengthy URL that tells people where your page is at.
Fortunately you can get what’s commonly referred to as a “Vanity URL” for your Facebook pages. The best part? It’s easy, painless and only takes a couple of minutes to [...]
Filed Under Facebook
Written by Rob from http://www.yourmarketingtoolbox.com on March 17, 2010
Social media is not an easy button. When you get started, it’ll take awhile to see any results. This needs to be a long term plan. I’m talking six months to a year or more. Don’t think you can achieve the results you want by putting in a long session once a month. Instead, do [...]
Written by Rob from http://www.yourmarketingtoolbox.com on March 15, 2010
Creating a Facebook Fan Page is pretty easy, although to the first timer it can appear a bit daunting. Fortunately, this is actually much simpler than most think & all you probably need is a bit of prompting to get you started. The other comment I get a lot is that where on Facebook you [...]
Filed Under Facebook
Written by Rob from http://www.yourmarketingtoolbox.com on March 9, 2010
Quick update today: Twitter has turned on its geolocation feature for everyone.
This feature has been an option since November 2009 but has not been fully integrated with Twitter until now.
What this means for you is that you have the option to have your tweets tagged for location. This option is in your settings panel on [...]
Filed Under News & Information, Twitter
Written by Rob from http://www.yourmarketingtoolbox.com on March 8, 2010
There are a lot of ways to add more functionality to your Facebook Fan Page. Adding a poll is a great way to make your fan page more engaging and fortunately polls are fairly uncomplicated to set up and deploy. Below I’ll go over how to do this step by step using the PollDaddy Facebook [...]
Filed Under Facebook
Written by Rob from http://www.yourmarketingtoolbox.com on March 3, 2010
Using Social Media sites to talk about and promote our services and products can be a valuable part of our overall marketing strategy. They’re also valuable because they keep people updated on our internet activities including recommendations, discussions and new blog posts. One of the questions I get asked frequently is how to streamline posting [...]
Filed Under Tools & Tech
Written by Rob from http://www.yourmarketingtoolbox.com on March 2, 2010
RSS Ticker loads your Live Bookmarks and scrolls their entries across your screen while you surf, just like the old tickertape news feeds. It’s a perfect way to stay informed without having to actively browse entries in an RSS reader.
The ticker can be placed at the bottom of the screen (below the status bar) or [...]
Filed Under Tools & Tech
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